From the Heart of Ohio, with Clarity.

My mission is to help wellness professionals slow down, step back, and reconnect with the heart of their brand. When things feel scattered or unclear, I guide you through a thoughtful process that brings clarity to your messaging, alignment to your offers, and cohesion to your visual identity.

This work isn’t about chasing trends or reinventing who you are. It’s about refining what’s already there, uncovering your strengths, simplifying your direction, and building brand systems you can confidently use and grow with.

Every collaboration is personal. I take the time to truly understand your vision and where you want to go, so your brand feels natural, intentional, and aligned.

Clarity first. Expression second. Confidence throughout.


About Kristina, Where Strategy Meets Heart

Portrait of Kristina Kirchner

Sometimes the next step in your brand isn’t adding more, it’s creating space to think clearly. When your messaging feels scattered, or your direction feels uncertain, it can quietly drain your energy and momentum. My work is about helping you slow down, refocus, and move forward with clarity.

My background in web design and digital strategy showed me that surface-level changes only go so far. A polished website or updated visuals can’t replace true alignment. Over time, I shifted my focus toward refining what’s already there, strengthening positioning, simplifying direction, and building thoughtful brand systems that feel natural and sustainable. Today I work as a brand clarity strategist, helping founders refine their positioning, align their messaging, and build cohesive visual identities.

Before launching Orange Sunburst, I spent 15 years in the corporate world across insurance, facility maintenance, and the automotive industries. Through every role, I learned that meaningful work begins with listening. When I understand your goals, strengths, and vision, we can create something steady, intentional, and true to you. I developed communication, strategy, and problem-solving skills that now shape my brand strategy work with wellness professionals.

I bring structure and clarity to every engagement, grounded in a Bachelor’s degree in Business Administration and a background in project management.

If you’re ready to feel more grounded in your direction and confident in how your brand shows up, I’d be honored to walk that process with you.

Degrees & Certifications

Below are the degrees & certifications I have achieved.

  • Associate’s Degree in Hospitality Management & Travel/Tourism
    Columbus State Community College

  • Bachelor of Science in Business Administration
    Franklin University

  • Certified through WP Rockstar & Systeme.io
    Strong foundation in WordPress, web design fundamentals, and website-business workflows. This training strengthened both my technical skills and my understanding of how websites function behind the scenes.

  • GeekPack / Verizon Small Business Digital Ready Certified
    Advanced training in digital marketing, operations, and business growth strategy for small businesses.

These experiences strengthened my ability to guide brand clarity, positioning, and visual identity strategy for wellness professionals.

Systeme.io certification

Systeme.io

Systeme.io certified, bringing clarity, simplicity, and shine to your online business.

WP Rockstar Certification

WP Rockstar

WP Rockstar certified, designing websites that shine online and work flawlessly.

GeekPack/Verizon Digital Ready Certification

Verizon Digital Ready/GeekPack

Verizon Digital Ready certified, leveling up digital marketing for small businesses

Fun Facts!

When I’m not building brands, I’m cheering on the Columbus Blue Jackets, jamming to Elvis, and spoiling my adorable guinea pigs.

Statue of Elvis Presley

The King of Rock

I named Orange Sunburst after the name of a jumpsuit Elvis wore in the mid-70's.

image of hockey skates in the snow

Let's Go Jackets!

I have been part of the Blue Jackets 5th Line since 2004!

image of my guinea pigs Cooke and Nini

Cookie & Nini

Meet my guinea pig mascot buddies!


Clarity Changes the Way You Move Forward

When your foundation is aligned, everything becomes easier. Let’s create space to refine your direction and strengthen your brand.

orange sunburst logo

Brand Clarity. Alignment. Confidence.

Contact

Email: Kristina.Kirchner@orangesunburst.com
Phone:
+ 1-614-233-1983

Open Hours

Mon-Fri: 10 AM – 6 PM EST

Location

213 S Chillicothe St Unit #108
Plain City, OH 43064

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© 2026 Orange Sunburst LLC